OverviewWhen talking about the importance of using cruelty-free makeup, many people wonder how to find whether the brand is cruelty-free or not. Though this can be done by a simple google search, I have figured it will be more convenient to have an app with all beauty brands in one database divided by their animal testing policies. My goal was to break the myths that there are only a few brands that test their products ethically, and that those brands are more expensive and less available in general stores and supermarkets. In fact, using cruelty-free products is easy for everyone and cruelty-free brands offer a wide variety of products. Why support unethical when there is so many “green” brands?
Color palette and typography
QR screen gives users an opportunity to scan or enter QR-code of the product to check if it has been made by a cruelty-free brand or not.
Explore page presents user with categories (such as: makeup, brushes, cleaning products, etc.) that are visually complimented with icons.
After scanning or entering the QR-code manually, users are presented with cruelty-free/non-cruelty-free product page that shows the picture of the product, product name & price. In case of product being cruelty-free, the screen has a pastel orange color (main app color palette) and user has an option of liking the product by tapping heart icon or sharing it on social media to encourage friends to use cruelty-free products. In case of product being non-cruelty-free the colors are pastel red.
On the Liked screen user can see a top bar navigation between different sections of favorited products. Main part of the screen is occupied by a list of products previously liked by user, by clicking on which user will be redirected to the corresponding Cruelty-free product page.